Kit review 2026: is the free plan enough?
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Quick answer
Kit (formerly ConvertKit) is free for up to 10,000 subscribers, with unlimited newsletters, signup forms and landing pages. What Free doesn't have is automation: no welcome series and no email sequences. If you only send newsletters, Free is generous. If you want emails that go out on their own, plan on Creator at $39 a month for 1,000 subscribers, or $33 a month billed yearly.
Is the free plan enough?
Enough for you if you mainly send a newsletter and collect signups. Kit Free includes:
- up to 10,000 subscribers
- unlimited email broadcasts (no sending limits on any plan)
- unlimited forms and landing pages
- tags and segments, so you can email part of your list
Not enough if you want automatic emails. These need a paid plan:
- a welcome series or other email sequences
- visual automations and their templates
- RSS-to-email
- removing the Kit branding
Sources: Kit Free plan, Kit pricing.
What it costs when you outgrow it
You start paying for one of two reasons: you want automations at any list size, or you pass 10,000 subscribers.
| Subscribers | Creator, monthly | Creator, billed yearly (per month) |
|---|---|---|
| 1,000 | $39 | $33 |
| 3,000 | $59 | $50 |
| 5,000 | $89 | $75 |
| 10,000 | $139 | $116 |
Source: kit.com/pricing, checked 2026-10-19. Prices change; the vendor's page is the final word.
Pro, monthly: $79 / $99 / $139 / $189 at the same sizes. Past 10,000, Free stops sending and Creator starts at $169 a month (up to 15,000).
- Trial: Creator and Pro come with a 14-day free trial and no card. After it ends, add a card to keep the paid plan or carry on with Free. If you switch a trial to Free, the paid features stop right away.
- Growing: on a paid plan, Kit moves you up to the next tier automatically when your list grows past your tier.
- Refunds: Kit says it refunds monthly or annual plans within 30 days of the date you signed up.
- Pro deal: Pro currently shows a limited-time 25% off the first year on yearly billing.
Source: Kit pricing and FAQ.
Catches to know
- Automations are paid. The Free plan has none, so even a single automatic welcome email means upgrading (Free plan).
- Kit branding stays on. Removing it from emails and landing pages is a Creator and Pro feature (pricing).
- Approval before sending. Kit asks new accounts to send a link to their blog before it turns on sending (Kit help).
- Recommendations are on by default. New accounts join Kit's Creator Network, where other creators can recommend your newsletter and you recommend theirs. You can turn it off in settings (Free plan).
- A plus: you don't have to publish your home address. US law requires a postal address in marketing emails. Kit lets its users put Kit's own address in the footer for free. It won't receive or forward mail, so use a P.O. box if you need mail to reach you (Kit help).
Kit vs MailerLite at a glance
| Kit Free | MailerLite Free | |
|---|---|---|
| Free subscribers | Up to 10,000 | 250 |
| Automations on Free | None | 3, up to 5 steps each |
| Cheapest paid plan (monthly) | $39 (Creator, 1,000 subs) | $12 (Comfort, 500 subs) |
| Free footer address | Yes, Kit's shared address | No, you need your own |
Sources: Kit pricing, MailerLite pricing. The MailerLite footer row is from our MailerLite test.
Who should pick Kit, and who should skip it
Pick Kit if you're starting or growing a newsletter, your list may grow past a few hundred people, and you're happy sending each email yourself for now. You also don't want your home address in your emails.
Skip Kit (for now) if you want a free automatic welcome series. MailerLite Free includes 3 automations, but only up to 250 subscribers. Also skip it if your budget can't stretch to $33 to $39 a month once you need automations.
FAQ
Is Kit really free?
Yes. Kit's Free plan costs $0 for up to 10,000 subscribers, with unlimited newsletters, forms and landing pages. Automations and email sequences need a paid plan.
How much is Kit after the free plan?
Creator costs $39 a month for 1,000 subscribers ($33 a month billed yearly), $89 at 5,000 and $139 at 10,000 with monthly billing. Prices checked October 19, 2026.
Do I have to put my home address in Kit emails?
No. Kit lets its users use Kit's own address in the email footer for free. It doesn't forward mail.
Is ConvertKit the same as Kit?
Yes. Kit's website describes Kit as "formerly ConvertKit".
What changed
- 2026-10-19: Published from Kit's official pricing and help pages. Our hands-on test will be added later.
Sources
All accessed 2026-10-19 (America/New_York).
- Kit pricing, plans and FAQ: https://kit.com/pricing (slider at 1,000, 3,000, 5,000, 10,000 and 15,000 subscribers, monthly and yearly, USD)
- Kit, "The Kit Free plan": https://help.kit.com/en/articles/16627071-the-kit-free-plan
- Kit, "Alternatives for your physical address": https://help.kit.com/en/articles/2502494-alternatives-for-your-physical-address
- Kit, "Why do I need to get my account verified?": https://help.kit.com/en/articles/2502678-why-do-i-need-to-get-my-account-verified
- Kit home page ("Kit (formerly ConvertKit)"): https://kit.com/
- MailerLite pricing: https://www.mailerlite.com/pricing